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Privacy Policy

1. Who We Are
Pixel & Shovel Ltd (“we”, “our”, or “us”) is a UK-based creative digital agency providing web design, development, and digital marketing services.
Our website address is https://www.pixelandshovel.co.uk.
For any questions about this policy or how we handle your data, you can contact us at:
📧 hello@pixelandshovel.co.uk


2. Information We Collect


We may collect and process the following personal information:

  • Contact details – such as your name, email address, phone number, and company name.

  • Project details – information you provide when requesting a quote or contacting us about a project.

  • Website usage data – including pages visited, time spent on site, and referring websites.

  • Cookies and analytics data – collected through tools like Google Analytics, Meta Pixel, and Google Ads to help us improve our website and marketing.

We collect this data when:

  • You fill out an enquiry or contact form on our website.

  • You sign up for newsletters or updates (if available).

  • You interact with our ads, social media, or website.
     

3. How We Use Your Information

We use your information to:

  • Respond to enquiries and provide quotes or proposals.

  • Manage and deliver our services to clients.

  • Improve our website, services, and user experience.

  • Run digital marketing campaigns (e.g. via Google Ads).

  • Comply with legal obligations.

We will never sell your data to third parties.

4. Lawful Basis for Processing

We process your personal data under the following lawful bases:

  • Contract: when we need to perform a contract with you or take steps before entering into one.

  • Consent: where you have given us explicit permission (e.g. newsletter sign-ups or cookie tracking).

  • Legitimate interests: for business purposes such as improving our services and running ads responsibly.
     

5. Sharing Your Information

We only share data with trusted service providers who help us operate our business, including:

  • Hosting providers (e.g. Squarespace, Wix, or equivalent).

  • Analytics and advertising platforms (Google Analytics, Google Ads, Meta).

  • Email and CRM tools (for contact forms and marketing communications).

All third-party processors are bound by data protection agreements and may only process data on our behalf.

6. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

  • Improve functionality and performance.

  • Analyse visitor behaviour.

  • Deliver and measure advertising campaigns.

You can manage or disable cookies through your browser settings. When you first visit our site, you will be asked to accept or decline non-essential cookies through our cookie banner.
For more information, please see our Cookie Policy.

7. How We Store and Protect Your Data

We store personal data securely using encrypted systems and reputable service providers.
We retain your data only for as long as necessary to:

  • Fulfil the purposes outlined in this policy, or

  • Comply with legal, accounting, or reporting requirements.

When data is no longer needed, we securely delete or anonymise it.

8. Your Data Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you.

  • Request correction or deletion of your data.

  • Object to processing or withdraw consent (where applicable).

  • Request a copy of your data in a portable format.

To exercise any of these rights, please contact hello@pixelandshovel.co.uk.
If you believe your data has been mishandled, you can also contact the Information Commissioner’s Office (ICO): www.ico.org.uk.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be updated on this page with a new “Last updated” date.
Pixel & Shovel Ltd
Registered in England & Wales: Company Number: 16747336
📧 hello@pixelandshovel.co.uk
🌐 https://www.pixelandshovel.co.uk

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