A web, app & software studio · South Coast, UK · Working everywhere

Better websites.
Joined-up data.
One small team.

A website that brings in work. Or your tills, bookings, accounts and spreadsheets finally talking to each other. We build both, and look after them.

I need a websiteDesigned from scratch, built to bring in work→ My data is all over the placeSee it all in one view→

Not sure? Get a free concept and we will tell you straight.

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Sketch to shipped

We draw it, then we build it.

Every project starts as a drawing you can react to, then becomes your site, your app and your system, all wired together. That is exactly what happens on a build with us.

The problem we fix most

Your data is in ten places.
You can't see any of it.

Keep the tools you use. We join them up and show you what to do next. Tick yours and see.

1 What do you run your business on?

One view · your business today0 connected

Tick a few tools to see what joined-up data tells you.

Example figures

WebsiteAppCRMAIOne system

Show me this with my data → A free 30 minute look at your systems. No obligation.

Your data stays yours

What to ask any supplier →

Never used to train AI

Not by us, and not by the AI services we use.

Never sold or shared

Your data is not our product. It never leaves your private workspace.

Read-only

We read from your systems. Nothing in them is changed.

Taken seriously

Security is designed in from day one, not bolted on at the end.

Our flagship · Jeanus CRM

The software that runs the whole business.

One place for your customers, pipeline, jobs, invoicing and numbers, with a private AI working across all of it and a portal for your customers under your own brand. One flat fee, unlimited users. Need something it doesn\'t do yet? We build it for you, and that custom layer is yours.

Unlimited users, no per-seat fees
Your website, app and data on one system
A private AI that reads your own business

Explore Jeanus → Book a demo

Only need a website? That's a perfect place to start.

Jeanus · Dashboard

£48,210Revenue MTD

37Active deals

92%On-time jobs

AI · Three quotes worth £14k are sitting unanswered. Oakline is due a follow-up, they spent £12k with you last year.

Our own software

We find a problem.
We build the fix.

When we keep seeing the same problem, we build our own software to solve it, then run it ourselves. Jeanus is the biggest. These are the rest, built by the same team that builds yours.

Stamp · Live now

Loyalty in your Wallet.Gift cards and stamp cards in Apple Wallet and Google Wallet. No app, no plastic.

Loyalty cardWallet

Nook Coffee

7 of 9 · 2 to go for a free coffee

The problemPaper loyalty cards get lost, and nobody downloads a loyalty app.

Visit Stamp → avibe · Live now

Tickets and bookings, free.Event tickets and appointments that land in Apple or Google Wallet. No app, no monthly fee.

Event ticketWallet

Quiz night

Tue 4 Nov · doors 7pm

Admit 2Scanned in

The problemTicketing sites charge venues a monthly fee and take a cut of every ticket.

Visit avibe → Strandline · Live on the App Store

A native app, end to end.Tide, sun, wind and water quality for every bathing beach in England, computed on the phone.

Lancing, Beach GreenRising

2.1m · high water 14:20

The problemTide, weather and water quality are spread across different websites.

Visit Strandline →

New · Pixel & Shovel Sport

Tickets, season tickets, boxes and sponsors. One system.

For clubs and venues running everything in separate systems and spreadsheets. We put it in one place and show you what to do this week. Connect your ticketing, or let us build it.

See Pixel & Shovel Sport → Try the live demo

Football · Rugby · Cricket · Racing

617season ticket holders might not renewFIX

48%behind last season for Saturday’s gameACT

1,431loyal fans never in hospitalityGOOD

Made-up club · example figures

Selected work

Two projects we're
highlighting this October.

Brand & website

Viktor

A discreet, dignified brand and site for a confidential support service for men. Branding, voice and a full website, with safety designed in.

View project →

Built on Jeanus

Custom software

Insurance medicals

A bespoke case-management system built on Jeanus, taking every insurance medical from referral to report, with SLA tracking built in.

View project →

Also in build

Currently building

WholesaleA complete custom system for a wholesaler, built from the ground up around how they trade.
E-commerceA beauty retailer's online store, built and fully managed by us: supplier stock synced automatically, the whole catalogue priced by rules, and marketplace selling next.

What we build for you

Start with what you need.
Add the rest later.

WebsitesFrom £850

Websites that look like you and bring in the business.

From scratch, fast, and built to be found. Bookings and payments built in.

Custom code
Shopify
WordPress
SEO-first

AppsiOS & Android

Native iOS & Android apps.

From idea to the App Store and Google Play.

Swift & Kotlin
App Store & Google Play
Apple & Google Wallet
Push & widgets

Software & CRMOne flat fee

A system built around how your business actually runs.

Customers, jobs and data in one place. Unlimited users, no per-seat fees.

Custom CRM
Portals
Automations
Integrations

AI built inPrivate · on your data

An AI that actually knows your business.

A private assistant inside your system, reading your own data.

Your morning briefing · Mon 8:02

Three emails have sat unanswered since Tuesday. One is from Oakline, who spent £12k with you last year. Orders for your bestseller are up 38%, you'll run out by Friday.

Why Pixel & Shovel

Fixed for good.
Not patched.

Anyone can sell you another app. We fix the cause, join it up properly, and stay to keep it working.

The cause, not the symptomWe learn how you run before we build a thing.
One foundation, not another appYour systems joined up, not one more login.
Proven in productionWe build and run four products of our own, live today.
We staySupport and improvements from the people who built it.

Products of our own, live and shipping

Fixed price. What you pay is what you pay

Working days to your free concept

Commission on your bookings and vouchers

How it works

No black hole.

Discovery

How you run, and what's costing you time.

Proposal

One fixed price, an honest timeline.

Build

Weekly updates as it takes shape.

Launch & grow

Training, UK support, room to grow.

Free · no strings

See it before you spend a penny.

Send us your website and a line about what you do. We'll design a free, personalised concept of what your site, app or system could look like, made for your business, not a demo. Yours to keep either way.

Built around your actual business
Back to you within two working days
No cost, no obligation, no sales runaround

Who you're working with

A small team that builds the thing itself.

No account managers, no offshore handoff. Operators who have run sales, distribution and ecommerce, not just written code. Founded and led by women, based on the South Coast, working with businesses across the UK.

Made on the South Coast

Sam Ball

Director & Founder

Leads the studio and is hands on with the design and build of every project. Usually the person you deal with directly.

Laura Ball

Director

Keeps projects on track and clients looked after from the first chat to launch.

Olly Stern

Director of Sales & Growth

Leads on new business and growth. Usually the first person you'll speak to, there to understand your business and point you to the right solution.

Before you say yes

What do people ask before they say yes?

How much does it cost?

A website starts from £850. Website + CRM is one flat monthly fee with unlimited users. Apps and larger custom platforms are a fixed project quote. Either way you get one price up front, with no per-seat fees and no surprise add-ons.

Do I actually own what you build?

Yes. What we build runs on your own data and is yours. On bespoke builds, full source-code ownership is available.

Do you build apps as well as websites?

Yes, native iOS and Android apps. Strandline, our own app, is live on the App Store. Stamp puts loyalty cards, and avibe puts tickets, into Apple Wallet and Google Wallet. Your app can share one system with your website and CRM.

What if I only need a website for now?

That's a great place to start. Begin with a sharp website, add your CRM or app when the time is right. You never start over, you build on what you already have.

Where are you based, and who supports me?

We're a UK company based in Brighton on the South Coast, working with businesses across the country. Onboarding and support come from real people in UK office hours.

What happens to my data and the AI?

Your data stays in your business and stays yours. The built-in AI works on your own data inside your system. It doesn't leave.

Let's talk

Let's break ground.

Get a free concept → Book a free 30-minute call WhatsApp

hello@pixelandshovel.co.uk WhatsApp us Client login